.jpg)
Pitching your story
Earned media (editorial) attracts much more credibility than advertising because it has gone through the media gate-keeping process. It is also the most difficult to achieve without expertise in journalism. We know what makes news – in journalistic terms we have a ‘nose for news’. We know the media and we know what to say, how and when. Effective media relations is all about targeting audiences. Too many media pitches are way off target, costing the client dearly in wasted time and money. We utilise news values to engage with journalists. We do not offer thinly disguised advertising dressed up as ‘news’. That makes all the difference.