Four sentences tell all
It is just four short sentences. It is very easy to construct. It is very effective.Media training is not just about looking (and sounding) good on camera.
Stakeholders count
A minute of your time - stakeholder communication and decision-making. Excerpts from the Innovative Technology Workshop, Brisbane, in 2022.
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Oh dear, Optus
The ABC’s The World Today reporter asked me: How would you rate the reputation management of Optus? Answer: 3/10
Tough lessons
Don't waste your experience of a crisis. The aim is always to emerge in a better position than before the crisis. Excerpt from the Innovative Technology Workshop, Brisbane, in 2022.
Killing a customer
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Taking a defensive position in a crisis is fraught with danger which is compounded if you are at ‘fault’ in the view of stakeholders.
Don't fall for this trap
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The PR industry sometimes receives a bad rap as ‘spin doctoring’. Well, in the case of AVE (Advertising Value Equivalents) this label is justified. AVE’s are a method used by some PR agencies and practitioners to evaluate media coverage for a client. In reality it is all smoke and mirrors.